Direct-to-consumer shoe company Yoho raises $2.4 million in a pre-Series A round of funding – Startup Story

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Footwear company Yoho, which sells directly to consumers via its website, has secured $2.4 million in a Pre-Series A round of funding backed by investors such as Rajeev Mishra (CEO of Softbank Vision Fund), Rukam Capital, and Vijay Shekhar Sharma (Founder of Paytm), among others.
“We hope to combine the power of technology and IoT along with the science of feet to make footwear that our feet deserve,” said Prateek Singhal, Founder, of Yoho.
The direct-to-consumer footwear firm, co-founded in 2021 by Ahmad Hushsham and Prateek Singhal, announces it has sold over a lakh pair of shoes since emerging from stealth mode four months ago.
Yoho will use the newly acquired funds to develop capacities for new product propositions and more environmentally friendly production methods.
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Direct-to-consumer shoe company Yoho raises $2.4 million in a pre-Series A round…

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