Squarespace Refresh: Unveiling 100+ New Product Innovations and Features to Support the Next Generation of Entrepreneurs and Creators – PR Newswire

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Launches first ever limited edition "Squarespace Icons" website template in partnership with multidisciplinary artist, Björk
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Oct 13, 2022, 09:00 ET
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NEW YORK, Oct. 13, 2022 /PRNewswire/ — Squarespace (NYSE: SQSP), the all-in-one website building and ecommerce platform, today announced Squarespace Refresh, an annual release of new product features and updates that empower customers to build their empires and transact online with a beautifully designed digital presence. Squarespace has long supported entrepreneurs, and is rapidly expanding its product portfolio to address their evolving needs by helping them streamline their presence, monetize their audiences and content, and scale their businesses. Squarespace is also introducing Squarespace Icons, a new campaign that pairs the brand with visionary creatives and entrepreneurs to design limited edition templates. The first collaboration available features an exclusive Fluid Engine template with multidisciplinary artist, Björk. 
“Creating Squarespace Refresh represents a great way for us to showcase the incredible progress we have made over the past year,” said Anthony Casalena, Founder & CEO of Squarespace. “From delivering Unbreakable Creativity in web design with the launch of Fluid Engine and our limited edition template with Björk, to introducing new dynamic monetization capabilities, we are excited to launch these powerful and creative tools to help anyone express their ideas and succeed online.”
Highlights of what is available today and coming soon include:
Monetize an Audience: Tools to convert followers into paying customers by earning consistent revenue from videos, expertise, or merchandise.
Build a Brand: Tools to build a beautiful and impactful online presence for every platform.
Manage a Business: Tools to stay on top of your business from anywhere, all in one place.
“Today’s entrepreneurs have done a great job of capturing an audience, but they are finding it increasingly challenging to convert their followings into a sustainable business,” said Paul Gubbay, Chief Product Officer at Squarespace. “With our latest tools, Squarespace combines a clear path to monetization with our world class design, enabling entrepreneurs to experiment with new revenue streams and turn their craft, skills or expertise into their livelihood.”
The scale of these updates and features combined with our leading design expertise has provided Squarespace an opportunity to work with iconoclastic creative Björk to fuse technology and creativity in memorable ways with the launch of Squarespace Icons. Björk’s limited edition Fluid Engine website template will be available from now until January 13, 2023.
“Squarespace’s mission is to help people with creative ideas stand out and succeed, and working with Björk provided us with an incredible opportunity to explore what we could create using our new Fluid Engine web editing system,” said David Lee, Chief Creative Officer at Squarespace. “Björk is an icon who continues to inspire and experiment, redefining the boundaries of what it means to be a musician and a creator, and this made her an ideal partner.”
Inspired by the organic, interconnected lines of fungal networks, Björk’s template features full bleed visuals, layered content, and a bespoke mobile design that come together to create an immersive and flowing context experience. Also being revealed today is a film by Squarespace’s award-winning in-house Creative team that explores Björk’s inspirations, the visual world of the album and how it was all translated to her Squarespace site. Filmed in her native Iceland and driven by her narration, it’s a portrait of an artist that has always been willing to engage with technology.
Beginning today, Squarespace customers will be able to access many of the new product features and updates, including Björk’s exclusive template. More information on the 100+ new products and updates can be found at squarespace.com/refresh/2022. More information on Squarespace Icons and access to the limited edition template can be found at icons.squarespace.com.
About Squarespace
Squarespace is the all-in-one platform with everything to sell anything, providing customers in over 200 countries and territories with all the tools they need to sell physical products, digital content, classes, appointments, reservations and more. Powered by best-in-class design for a consistent brand experience across all touchpoints, our suite of fully integrated products enables anyone to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management via Tock. Squarespace is headquartered in downtown New York City, with offices in Dublin, Ireland, Portland, Oregon, and Chicago, Illinois. For more information, visit www.squarespace.com.
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