How Much Initial Investment in Startup is Creating Unrealistic Optimism and Too Little Sustainability – TechEconomy Nigeria –

“Bear in mind that optimism alone is insufficient to generate a sustainable business; instead, a combination of enough investment and optimism results in sustainability,” writes EMMANUEL OTORI

Startups require capital to establish a business. Capital is the amount of initial investment plus any interest accrued early.
The initial investment of a company initiative is the sum required to get things started. Both internal and external sources of funding are used by startup founders.

Many times, a lot of work goes into starting a business, but can it survive the possibility of a brief lifespan?

Although some startups frequently fail in operation when they run a deficit, operate in the wrong market for their offering, lack industry knowledge, and conduct sufficient research, a business can survive and grow from an early stage of optimism.
An upbeat mindset known as optimism supports problem-solving, change adaptation, and aids in ensuring the welfare of the environment in which it resides.
An environment that is optimistic fosters resilience and improves focus on reaching a realistic goal.
It is a managerial tool and employees are more likely to work harder with this mindset in it because a pleasant environment makes the objective more attainable and advancing.
Is optimism necessary in business? For a business that is still trying to raise the money it needs to stay afloat while also competing for consumers, paying off debt, and managing costs and sales.
You need a positive outlook to be successful at every level of operation. Therefore, optimism is encouraged for increased productivity, especially for the success of start-ups.
Bear in mind that optimism alone is insufficient to generate a sustainable business; instead, a combination of enough investment and optimism results in sustainability.


A company that prioritizes longevity through its tactics is referred to as a sustainable start-up. Because of this, it’s feasible to see a startup making a loss but continuing to run.

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Typically, this is done to win back customers’ trust and supply products that will ensure long-term viability.
When choosing sustainability as a business strategy for long-term value generation, consideration is given to an organization’s operation in the ecological, social, and economic surroundings.
The foundation of sustainability is the lifetime of start-ups, which is why it is considered that employing such strategies will encourage this.
Over the last decade, the involvement of start-ups in Environmental, Social and Governance (ESG) activities have increased to suffice and shield the business from instability by environmental attacks.
For the most part, entrepreneurs are fortunate to have sufficient funding to launch their businesses from angel investors, venture capitalists, and partnership funds, which can also last for years of establishment before they start to realize profits.
Not every start-up that receives a substantial amount of funding, however, succeeds. Most people who fail during the process do so due to insufficient market research and business ideas.
Being the heart of a start-up, a business idea needs to be specific and unambiguous. Nice-to-haves should be thoroughly documented for future considerations to prevent the allure of disorganized ideas brought on by increased output in that field.
A company also loses its sustainability if it declares bankruptcy, is unable to satisfy client needs, or is affected by economic, social, and governmental circumstances.
This is crucial because a business needs to be able to lessen harmful effects on society and the environment if it wants to survive.


Investment or Optimism – which is ideal?

Optimistic business owners often invest more money if their initial investment is insufficient. With the expectation of productivity in the future, an optimistic attitude has a propensity to overspend and underinvest.

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While investment in a firm does not ensure the achievement of business goals, a startup can optimistically face the challenges of investment and still achieve specified goals.
A founder with a high level of optimism improves the investment efficiency of an underinvested firm by reducing underinvestment. Because optimism provides solutions for every problem, a firm with optimism and investment strives for an effective and sustainable startup. Therefore, it may be claimed that optimism is a wise decision.

Emmanuel Otori, digital strategy, Startups, Abuja Data School
Emmanuel Otori

Emmanuel Otori has over 9 years of experience working with 100 start-ups and SMEs across Nigeria. He has worked on the Growth and Employment (GEM) Project of the World Bank, GiZ, Consulted for businesses at the Abuja Enterprise Agency, Novustack, Splitspot and NITDA. He is the Chief Executive Officer at Abuja Data School.

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