announces new senior leadership hires – strengthens Sales operations in India, South Asia, the Mi – Economic Times

Bangalore:, the category creator in the Enterprise SaaS with embedded B2B BNPL and insurance space, has announced executive leadership appointments to strengthen its sales team in India, South Asia, the Middle East and Europe.


Anshuman Rai, a seasoned techno-commercial Leader, with more than 25 years of IT product & services business experience, joins as Corporate VP Sales (India and South Asia) and Head of Global Sales Operations. Dharmendra Sharma, a well-known name in the UAE hospitality industry, joins as Vice President Sales for the Middle East and Europe.
Anshuman Rai has a track record of building and growing businesses, turning around operations and scaling up organizations in challenging and complex scenarios. A solution-focused and customer-obsessed professional he comes from Commvault Systems, where he was leading India business as Area Vice President. Previously, as a sales leader, he was instrumental in building the domestic business at UiPath India and BFSI business at EMC India. “I am excited to start with and look forward to taking our extensive product and solutions suite to the market. I am fortunate to be joining such an aggressive team of professionals who pride themselves on top quality service,” said Anshuman Rai.  


Dharmendra Sharma has held multiple positions in managing sales teams in hospitality industry throughout his career, most recently as Commercial Director at Oberoi, Dubai. As head of Sales for the Middle East and Europe, he will lead the enterprise SaaS startup’s rapidly growing Enterprise SaaS with embedded financial offerings business in the region and work closely with’s customers to help accelerate their digital transformation journeys. “I am honored to join the company and help build on the solid foundation.  At, we are perfectly positioned to help our clients digitally transform their business for better operational efficiencies and compete in the modern marketplace,” stated Dharmendra Sharma.
Commenting on their appointments, Raghunath Subramanian, Founder and Global CEO,, said “Anshuman has a knack for building high-performing teams and partner ecosystems as well as supporting growth through active engagement and effective mentoring. He has been known for handling key accounts successfully and delivering unprecedented business outcomes in record time. His sales leadership and experience in driving synergies to deliver exceptional results will help us in accomplishing our aggressive growth goals.”
“Dharmendra, having worked in various sales and marketing roles in Dubai, has extensive experience servicing customers across the globe and growing businesses across diverse regions, including in emerging markets. His people skills will be of great value to us as we expand into newer markets, starting with the Middle East,” he said.
“We’re very excited to have them on board Both are outstanding additions to our leadership team, as they bring a deep blend of experience and what it takes to deliver client success. Their experience, knowledge and management capabilities will complement our growing team of seasoned executives,” Raghu Subramanian added.
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