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Content and marketing technology startup Flickstree has secured $5 million in Pre-Series B funding round led by Venture Catalysts Group and 9Unicorns.
The startup is backed by Samsung Ventures, Orbit Startups (SOSV), LionRock Capital, FULD, Lets Venture, AB Claymore, and Angelbay. It is also backed by cricketing legend Sourav Ganguly in 2017, making his foray into the startup world.
According to a statement the company plans to utilise for global expansion, along with strengthening its product and technology.
Saurabh Singh, Rahul Jain, and Nagendra Sandra, founded the platform in 2016, Flickstree is a curated and personalised video platform for free-to-watch videos. The content led video commerce platform enables transactions for their brand partners, leveraging in house video content, created using patented AI, the AI voiceover, AI script, and auto-generates branded video content. Also, These videos are distributed through its own apps and websites such as PlusYou Club and a network of more than 150 publisher partners. It currently has an active client base in India, Middle East, South-East Asia, the UK, Australia, and the USA.
“Flickstree uses the power of Artificial Intelligence to create the most compelling branded video content at scale, at no-cost for brands. Moreover, they use their data engine to promote these videos that keeps churning transactions on an auto-pilot mode. In sum, Brands get videos at no cost and consumers love watching these videos and buy their products and services. This makes it a win-win platform for all brands globally.” Commenting on the investment, Dr Apoorva Ranjan Sharma, Co-founder, Venture Catalysts said.
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