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The locally developed e-commerce platform Flipkart revealed on Monday that it has teamed up with the Polygon-incubated organisation eDAO to introduce Flipverse, a metaverse environment where users can browse products in a photorealistic virtual location and make purchases through the Flipkart App.
The business claimed that Flipverse, built utilising eDAO’s ground-breaking Web3 tech stack, will provide consumers with gamified, dynamic, and immersive shopping experiences in the digital sphere by granting them access to their favourite brands, Supercoins, and digital collectibles.
The introduction of Flipverse, according to Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, “will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India.” 
We want to enhance customers’ virtual and immersive shopping experiences by giving them access to their chosen brands, deals, SuperCoins, and digital collectibles, said Ravula.
In a metaverse where communication is two-way, the launch’s goal is to “reverse” the shopping narrative and bring customers closer to their favourite companies.
Flipkart’s recently released platform, FireDrops, which can be accessible from the e-commerce site’s app, will have Flipverse available on it. It will make it possible for a variety of brands to develop original product launches, discovery, and inspirational user experiences.
According to the business, it would also enable brands to generate and build their metaverse-ready digital twin in the virtual world.
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